SwapVision
Businesses enjoy digital marketing for a variety of reasons, but they all agree on one thing: it’s capacity to encourage business growth and raise sales for a fraction of the expense of traditional marketing. Here’s how to do it.
WHAT IS DIGITAL MARKETING AND HOW DOES IT WORK?
Simply put, digital marketing refers to any type of marketing that is accessed by a computer or other digital device.
Websites, content development, social network activity, paid advertising, emails, and search engine optimization (SEO), to name a few, are all examples of digital marketing outputs.
DIGITAL MARKETING’S ADVANTAGES
There are various advantages to using digital marketing for your company. Here’s a quick rundown:
1. Digital marketing provides a large amount of brand exposure.
Everyone is online these days, and they’re spending a lot of time there, just look around a train compartment during rush hour. This implies that your company has the ability to reach a large number of potential customers and clients.
The branding and messaging of digital marketing and advertising campaigns that go viral are promoted organically by consumers in a very powerful way, on a national and often even global level.
2. Digital marketing is cost-effective
Digital marketing is less expensive than more traditional types of marketing and advertising, such as print, television, and radio, making it an excellent alternative for small to medium firms or those with a limited marketing budget.
3. Digital marketing is quite special
Marketing used to be a clumsy affair before the digital era. Choosing a media with an audience that resembled your demographic and hoping that some of them would pay attention while accepting the fact that many would not seemed typical.
The beauty of internet marketing is the incredible precision to which you can target your customers. You can tailor your marketing campaigns to persons of a specific age, gender, or geographic location, as well as those who have expressed interest in a similar product or service.
This translates to a higher return on investment, as a bigger percentage of your marketing efforts will reach high-potential leads.
4. People are reached through digital marketing at every point of the buying cycle
The buying cycle describes a customer’s process from discovering your product or service to making a purchase from you, whether online or in person. Awareness, research, deliberation, conversion, and retention are the stages of the buying cycle.
Digital marketing has the ability to target and engage individuals at all stages of the buying cycle, resulting in a consistent stream of leads for your company.
5. Digital marketing delivers measurable and trackable results
One of the most enduring advantages of digital marketing is the ability to track how a campaign is doing and measure the effects.
Businesses can adjust components of their campaign or perfect their messaging to achieve the best results by seeing how a campaign is tracking in real time.
You’ve probably heard of A/B testing, which involves running two almost identical digital ads (but with different headlines, images, and other aspects) at the start of a campaign. This method enables marketers to determine which version of the ad generates the best results, allowing them to pivot campaigns to capitalize on the most effective marketing features.
Digital marketing delivers precise data about what worked and what didn’t at the end of each campaign, which can be analyzed and fed into future efforts.
HOW DIGITAL MARKETING CAN GROW YOUR BUSINESS
Remember that while the benefits of digital marketing are enormous, so are the number of competitors seeking a slice of the pie.
SwapVision is a full-service marketing agency situated in Phalaborwa with a team of skilled digital marketers who can help your business stand out with effective and focused marketing campaigns.
Give us a call on 076 6180 545 or send us an email using the form to learn more about how digital marketing may help your company.
